The story behind EduTrack
EduTrack was born when a former school board member and a veteran K-6 educator saw how hard it was to measure community engagement across schools--fundraising, volunteers, sponsors, and events--and decided to build a better way.
Looking for practical strategies and fundraising ideas? Visit the EduTrack Blog.
Our Story
The idea for EduTrack started at the school board table. As a former Osceola County School Board member, Julius saw firsthand how difficult it was to answer simple questions like, "Where is our community support coming from?" and "Are all of our schools benefiting fairly?" Fundraising, volunteers, and sponsorships were tracked in different spreadsheets, inboxes, and paper binders.
At the same time, Johana was working directly with K-6 students in classrooms and small-group reading interventions. She saw how much teachers and support staff relied on community donations and volunteer time--and how hard it was to connect that support back to student outcomes.
Together, they created EduTrack to measure community engagement across an entire district. By bringing fundraising, volunteers, sponsors, and events into one platform, EduTrack helps leaders see where support is strong, where there are gaps, and how every contribution connects to student success.
Leadership
Julius Melendez, MBA, MIS
Founder & CEO
Julius brings a unique combination of public-sector leadership, military service, and small-business experience to EduTrack. As a former Osceola County School Board Vice Chair and U.S. Army National Guard veteran, he has navigated some of the most challenging funding periods in recent district history. He understands firsthand how difficult it is for school leaders to track community support across campuses and how transparency impacts equity, decision-making, and student outcomes. At EduTrack, Julius leads product strategy and district partnerships, ensuring the platform aligns with real school governance and community engagement needs.
- Former Osceola County School Board Member & Vice Chair, helping lead the district through major funding challenges.
- Two master's degrees in Business Administration and Information Systems, blending governance, finance, and data-driven decision-making.
- U.S. Army National Guard veteran with a lifelong commitment to service and public education in Central Florida.
- Experienced small-business owner with deep community ties and a history of advocating for veterans, families, and local schools.
Contact
julius@k12edutrack.com · (407) 729-1640
Johana Melendez
Chief Academic Advisor
Johana brings nearly two decades of experience supporting students from toddlers through sixth grade as a classroom teacher, co-teacher, and academic interventionist in Central Florida. She specializes in K-6 reading interventions and small-group instruction, helping teachers use data to close learning gaps and support struggling readers. At EduTrack, she keeps the product grounded in the daily reality of classrooms, family engagement, and the support staff who make schools run.
- 18+ years working directly with children across early childhood, Montessori, charter, and elementary school settings.
- Extensive experience with Tier 2/Tier 3 reading interventions, progress monitoring, and small-group instruction for K-6 students.
- Strong family and data focus -- experienced in maintaining portfolios, holding parent-teacher conferences, and using assessment data to identify strengths, weaknesses, and learning gaps.
- Bilingual (English/Spanish) educator, currently completing a B.A. in Elementary Education at Western Governors University.
Contact
johana@k12edutrack.com · (407) 951-9694
In the Community
EduTrack is rooted in real conversations with educators, families, and community partners. Julius continues to spend time in schools and at events listening to what districts need from their community engagement tools.
Listening to parents and community partners.
Working side by side with school and district leaders.
Sharing the vision for measuring community engagement.
What Drives Us
Community First
We believe strong schools build strong communities. Every feature we develop strengthens the connection between schools and their supporters.
Purpose-Built
We don't adapt generic business tools for schools. We build specifically for K-12 education, understanding your unique needs and challenges.
Excellence
We're committed to delivering exceptional tools that help educational leaders achieve their goals and serve their communities better.